It’s rare to get a combination of an astute political observer and a techno-geek, but John Jordan, a California businessman, fits the bill. The article linked below really describes the technology gap between the political parties. He underscores how GOP tactics involve “spray and pray” television advertising that ignores the need for individual targeting of voters through email and social media.
He says the key is not to spend massive amounts of money — 2012 is a big case in point — but to target efforts at each voter and reject one size fits all politics.
It is very much worth reading. I hope you like it.
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