Political Technology Is Unraveling – The Limits Of Targeting

By Dick Morris on April 2, 2019

In modern politics, the overwhelming emphasis in campaigns is on targeting voters through data mining. The revolution, begun by Cambridge Analytica and a network of firms that came to advise the Trump campaign, has proceeded to the point where targeting is seen as more important than messaging.

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Dick Morris: Political Technology Is Unraveling – The Limits of Targeting

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